The other ways of getting paid are grouped together under the term performance marketing - and this is where the term Internet affiliate is most commonly used as well. An Internet affiliate is a marketer who sends visitors to another website using a variety of techniques (such as placing banners or textYves Saint Laurent Boots Tall links on their own website, buying sponsored listings on search engines, email marketing and many other different techniques) and gets paid when an action happens. This action can be a lead (CPL stands for Cost per Lead), a Sale (CPS stands for Cost per Sale), a download (CPD stands for Cost per download) and many otherysl shoes sale variations. Some in the Internet marketing industry refer to performance based marketing as CPA (cost per acquisition), although the term is also sometimes used for specific types of campaigns such as leads or sales. Now that we have got over the hard part, the rest is easy to understand. The Internet affiliate gets paid for sending visitors to a specific landing page where an action happens - either a lead, a sale, a download orYSL Boots some other sort of action that the advertiser requires. As an example, some advertisers are looking to build up their databases, so they pay for each opt in email address they receive, others want leads from specific locations, so they pay for zip codes, and then try convince the visitors after they fill in their zip code, to fill in a more detailed lead form.